[TREND REPORT] FLAGSHIPS FOR ZOOMERS

Together with futures agency Stylus, I investigated how and where Gen Zers (aka Zoomers) shop.

Holding a cumulative annual spending power of $360bn globally, they are the most likely generation to shop in-store. I distilled the bricks-and-mortar experiences capturing that wallet, including state-of-the-art multimedia content factories, metaverse-mimicking brand spaces, Y2K temples to post-pandemic revelry, purpose-led flagships, and events-anchored spaces leaning into local subcultures.

Includes brand case studies from Samsung, Nike, Vans, Selfridges, Printemps, Balenciaga, Coach, and Jacquemus. Read the full report on Stylus: https://app.stylus.com/retail-brand-comms/flagships-for-zoomers-gen-z-store-concepts

TREND FORECASTING

CONSUMER INSIGHTS

STRATEGIC FORESIGHT REPORT