[CAMPAIGN]
PIERRE GASLY x ALPHATAURI CAPSULE

Strategic content creation for the first ever athlete capsule collection with Scuderia AlphaTauri Formula1 pilot Pierre Gasly.

Informed by the brand identity and fused with Pierre’s personality the capsule was portrayed by Pierre in Milan. The city made the perfect backdrop for the co-designed collection.

Impactful campaign elevating the brand, product, and image. Distributed globally across all brand channels: eCom, retail, social,  newsletter, OOH.

CONSUMER INSIGHTS

TREND FORECASTING

CONTENT STRATEGY

CONTENT PRODUCTION

360° CAMPAIGN CONCEPT

OMNICHANNEL CAMPAIGN MANAGEMENT

CROSS-CHANNEL ACTIVATION