Hey, I’m Stef Dorfer—a Strategy Director who works at the crossroads of culture, fashion, and business impact. My story kicks off in rural Alpine Austria, where human behaviour sparked my fascination with self-expression. Fast forward through Paris, London, and now Berlin, and I’ve been chasing the ever-shifting edge of style and culture ever since.

Currently, I lead Creative Strategy & Cultural Research at Zalando Studios, where I’ve built a function from scratch that’s all about turning cultural signals into strategy that moves the needle. My team oversees campaigns that span Zalando Stories, Brand Partnerships, and global transformation initiatives, while also forecasting what’s next to guide our creative direction.

Previously, I shaped content strategy for Red Bull’s AlphaTauri, mixing athlete partnerships and storytelling that elevated their brand presence. Before that, at Stylus Media Group, I dissected emerging trends and advised brands like Nike, LVMH, and Kering on how to future-proof their businesses.

I live for the moments where culture and commerce collide—whether it’s sparring with creative teams or pushing brands to take their place in the global cultural conversation. Let’s chat.