[CAMPAIGN]
ALPHATAURI CANDIDS AW22

Strategic content creation and production during the eCommerce shoot for the season AW22.

Informed by the brand identity and social media channel needs, a range of lifestyle, mood imagery was created using high flash, juxtaposed with a white-coloured concrete wall.

Impactful campaign elevating the brand, product, and image. Repurposed from social-only images to a Sales Campaign for Cyber Sale. Distributed globally across all brand channels: eCom, retail, social,  newsletter, OOH.

CONSUMER INSIGHTS

TREND FORECASTING

CONTENT STRATEGY

CONTENT PRODUCTION

360° CAMPAIGN CONCEPT

OMNICHANNEL CAMPAIGN MANAGEMENT

CROSS-CHANNEL ACTIVATION