[CAMPAIGN]
HOLIDAY GIFT GUIDE

Strategic content creation for the annual holiday gift guide of AlphaTauri.

Informed by the brand identity and fused with aesthetic cues of winter, the products were juxtaposed with snow-emulating materials, creating a sleek and minimalistic guide for the best presents.

Impactful campaign elevating the brand, product, and image. Distributed globally across all brand channels: eCom, retail, social,  newsletter, OOH.

CONSUMER INSIGHTS

TREND FORECASTING

CONTENT STRATEGY

360° CAMPAIGN CONCEPT

CONTENT PRODUCTION

OMNICHANNEL CAMPAIGN MANAGEMENT

CROSS-CHANNEL ACTIVATION