[CAMPAIGN]
HIGH SUMMER SALE

Strategic content creation for the annual summer sale of AlphaTauri.

Informed by the brand identity and fused with the consumer desire for brighter times, the products were juxtaposed with citrus and grapefruit-coloured gradient creating the feeling of a warm golden hour.

Impactful campaign elevating the brand, product, and image. Distributed globally across all brand channels: eCom, retail, social,  newsletter, OOH.

CONSUMER INSIGHTS

TREND FORECASTING

CONTENT STRATEGY

360° CAMPAIGN CONCEPT

OMNICHANNEL CAMPAIGN MANAGEMENT

CROSS-CHANNEL ACTIVATION