[COMMUNICATION]
ALPHATAURI AW22
Oversee all aspects of global marketing and communications for the AW22 season, co-responsible for visual creative services.
In charge of strategic customer-journey-based weekly campaign management and engagement plan across all brand channels: eCom, retail, B2B, paid media, social, newsletter, and OOH.
COMMUNICATION STRATEGY
360° CAMPAIGN CONCEPTS
OMNICHANNEL CAMPAIGN MANAGEMENT
CROSS-CHANNEL ACTIVATION