[eCOM CONTENT]
ALPHATAURI AW22

Defined strategic eCommerce content direction for AlphaTauri, and brought it to life through seasonal photography and videography as well as product-focused marketing campaigns.

Introduced video-based step-by-step guides for AlphaTauri’s packable range, social-first styling videos, and explanatory Reels for info-heavy product ranges including wearables.

CONTENT STRATEGY

CREATIVE 360° CAMPAIGN CONCEPT

OMNICHANNEL CAMPAIGN MANAGEMENT

CROSS-CHANNEL ACTIVATION