[CAMPAIGN]
SCUDERIA ALPHATAURI HEATABLE CAPSULE

Strategic content direction for a seasonal campaign promoting the smart Heatable Capsule Collection by AlphaTauri.

Audience research, market analysis and trend foresight informed the campaign placing Formula 1 drivers next to racing-inspired props playing on the fact of heating things up and the protagonists wearing highly innovative products.

Impactful campaign elevating the brand, product and image. Distributed globally across all brand channels: eCom, retail, B2B, paid media, social, newsletter, and OOH.

For more information, see the full campaign here: https://alphatauri.com/en-de/s/heatable-sat-f1/f1%e2%80%99s-yuki-and-pierre-turn-up-the-heat/

CONSUMER INSIGHTS

TREND FORECASTING

CONTENT STRATEGY

360° CAMPAIGN CONCEPT

OMNICHANNEL CAMPAIGN MANAGEMENT

CROSS-CHANNEL ACTIVATION