[COMMUNICATION]
ALPHATAURI SS22

Overseen all aspects of global marketing and communications for the SS22 season, co-responsible for visual creative services.

In charge of strategic customer-journey-based weekly campaign management and engagement plan across all brand channels: eCom, retail, B2B, paid media, social, newsletter, and OOH.

COMMUNICATION STRATEGY

360° CAMPAIGN CONCEPTS

OMNICHANNEL CAMPAIGN MANAGEMENT

CROSS-CHANNEL ACTIVATION